Low on stock? Use it to boost conversions by 26%

by Blue Stout
June 1, 2022

Want to create demand, increase desire, & boost conversions this month?

Let’s get to it.

Here’s the thing: story sells, and we all want what’s in high demand and improves our quality of life.

Any brand with a great product has likely experienced inventory shortages and supplier delays. They’re extremely common and often overlooked.

While we don’t recommend using “fake urgency” to increase conversions…

… use what is true to your advantage.

For our recent high-end apparel client, we added messaging to the homepage that told customers:

“Limited run! Get yours before they sell out (again).”

This simple phrase led to a 14% increase in conversions and 26% improvement on mobile.

Seems easy, right? Here’s why it worked:

  1. The brand sells high-end apparel. With a higher cost, positioning and nurturing early is key.
  2. It allowed them to intrigue customers with their values for sustainability & quality, thus increasing desire.
  3. Limiting the number of inventory available encourages a quick purchase decision.

 

 

Want me to personally review your site, growth strategy, or email performance and help you find opportunities to boost conversions from your existing traffic and existing customers? 

We have a spot with your name on it here: BOOK A FREE STRATEGY CALL

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