Low on stock? Use it to boost conversions by 26%
Want to create demand, increase desire, & boost conversions this month?
Let’s get to it.
Here’s the thing: story sells, and we all want what’s in high demand and improves our quality of life.
Any brand with a great product has likely experienced inventory shortages and supplier delays. They’re extremely common and often overlooked.
While we don’t recommend using “fake urgency” to increase conversions…
… use what is true to your advantage.
For our recent high-end apparel client, we added messaging to the homepage that told customers:
“Limited run! Get yours before they sell out (again).”
This simple phrase led to a 14% increase in conversions and 26% improvement on mobile.
Seems easy, right? Here’s why it worked:
- The brand sells high-end apparel. With a higher cost, positioning and nurturing early is key.
- It allowed them to intrigue customers with their values for sustainability & quality, thus increasing desire.
- Limiting the number of inventory available encourages a quick purchase decision.
Like this conversion win? See all past winners here.
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